Hi everyone and welcome! My name is Emma and I’m a twenty-something single girl living in the Windy City. I’m an advertising exec and this style blog is my passion project!

My style evolution started at a young age the way most do; a combination of fashion icons and close female influences in my life. Everything from Audrey Hepburn’s iconic black sheath and pearls to my mom’s party dresses inspired me. From there, my style evolved into something completely my own.

To me, style is more than just clothes. It’s how you carry yourself, your career, how you dance, etc etc. My initials happen to be ETC and this blog is meant to be symbolic of the evolution and continuity of personal style throughout everyone’s life. It’s so much more than how you look, it’s how you feel. I hope this inspires you on your own journey!

Thank you for reading, it means the world to me!

XO,
ETC